What is FLuère about?
The Meaning of flow
The concept of flow lies at the heart of FLUÈRE – that state of purpose, energy, and effortless movement, both physically and mentally. It’s the feeling of peak performance.
While researching ancient Roman texts for inspiration on botanicals to use in our expressions, we discovered the Latin word fluère, meaning “to flow.” It instantly felt like the perfect name.
Even the bottle reflects this philosophy: its elegant ripples echo the movement of a flowing river, capturing the essence of fluidity and motion.
Distilling process
For each expression we use a complex process to extract the best flavor notes possible. Rather than creating an alcoholic spirit and removing the alcohol, each expression is carefully crafted ingredient by ingredient: Every botanical undergoes an intensive and slow process of maceration and distillation. Alcohol is used during this process to unlock the full spectrum of flavor compounds, including those that cannot be extracted by water alone. The result is a number of highly concentrated distillates with exceptional depth, intensity and purity. Those distillates are then expertly blended with water to create balanced flavors and a sophisticated mouthfeel that stands confidently alongside traditional spirits.
All our products undergo strict, crucial steps to ensure exceptional product stability. This allows us to deliver one of the most stable non-alcoholic liquids on the market, with an impressive 24-months shelf life.
OUR MISSION
Great moments don’t follow a schedule. They happen throughout the day, from spontaneous brunches and sunny aperitivos to long dinners and unforgettable nights.
Our all-day drinking philosophy celebrates every social moment: On the Go, Brunch, Aperitivo, After Dinner, and Late Night with sophisticated cocktails that fit effortlessly into your lifestyle.
Whether you choose alcohol-free or low-alcohol, FLUÈRE is the perfect cocktail ingredient to create drinks with full flavour, complexity, and the ritual of a premium cocktail. It gives you the freedom to participate whenever, wherever, and however you choose but without missing out on the experience.
To inspire you to make the most of FLUÈRE, our Master Bartender has curated a selection of delicious, easy-to-make alcohol-free and low-alcohol cocktails, each designed to elevate the occasion, celebrate life, and deliver full complexity and flavour without compromise. Enjoy today, feel great tomorrow, and keep your enjoyment flowing longer.