What is FLuère about?
The Meaning of flow
The concept of flow lies at the heart of FLUÈRE – that state of purpose, energy, and effortless movement, both physically and mentally. It’s the feeling of peak performance.
While researching ancient Roman texts for inspiration on botanicals to use in our expressions, we discovered the Latin word fluère, meaning “to flow.” It instantly felt like the perfect name.
Even the bottle reflects this philosophy: its elegant ripples echo the movement of a flowing river, capturing the essence of fluidity and motion.
Distilling process
Like the world’s finest perfume houses, we use a technique called hydro–steam distillation to extract the purest essence from each individual botanical that goes into our award-winning liquids.
Once every botanical has been distilled separately, we carefully blend the distillates to create our final FLUÈRE expressions.
To complete the process, we use tunnel pasteurization – a crucial step that ensures exceptional product stability. This allows us to deliver one of the most stable non-alcoholic liquids on the market, with an impressive 24-months shelf life.
OUR MISSION
We’re on a mission to bring our “all-day drinking” concept to life. Within this vision, we’ve identified five key drinking moments:
On the Go, Brunch, Aperitivo, After Dinner, and Late Night.
For each of these occasions, our Master Bartender has curated a selection of delicious, easy-to-make non-alcoholic and low-alcohol cocktails which are crafted to elevate the moment, celebrate life, and deliver full complexity and flavour without compromise.